Types Of Data Processed
- File Data (e.g. names, addresses).
- Contact Data (e.g. e-mail addresses, telephone numbers).
- Content Data (e.g. text entries, photographs, videos).
- Usage Data (e.g. websites visited, interest in content, access times).
- Meta/Communication Data (e.g. device information, IP addresses).
Categories Of Persons Concerned
Visitors and users of the online offer (in the following we will refer to the persons concerned collectively as “users”).
Purpose of Processing
- Provision of the online offer, its functions and contents.
- Answering of contact requests and communication with users.
- Security measures.
- Range measurement/marketing.
“Personal data” refers to any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. “Processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually all processing of data. “Pseudonymisation” refers to the processing of personal data in such a way that the personal data cannot be related to a specific data subject without the use of supplementary information, provided that this supplementary information is kept separate and is subject to technical and organisational measures ensuring that the personal data is not related to an identified or identifiable natural person. “Profiling” means any automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular with a view to analysing or predicting aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, conduct, location or movement of that natural person. “Controller” refers to the natural or legal person, public authority, agency or other institution which alone or jointly with others determines the purposes and means of the processing of personal data. “Processor” refers to any natural or legal person, public authority, agency or other institution which processes personal data on behalf of the controller.
Relevant Legal Basis
In accordance with art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consents is art. 6 para. 1 lit. a and art. 7 GDPR, the legal basis for processing for the purpose of fulfilling our services and implementing contractual measures and answering enquiries is art. 6 para. 1 lit. b GDPR, the legal basis for processing for the purpose of fulfilling our legal obligations is art. 6 para. 1 lit. c GDPR, and the legal basis for processing for the purpose of safeguarding our legitimate interests is art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, article 6 paragraph 1 lit. d GDPR serves as the legal basis.
In accordance with art. 32 GDPR and taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying probability of occurrence and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk. Such measures shall include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to data, as well as access, input, disclosure, safeguarding of availability and segregation of data relating to them. Furthermore, we have established procedures to ensure that data subjects’ rights are exercised, data is deleted, and we respond to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (art. 25 GDPR).
Cooperation With Contract Processors And Third Parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this will only be done on the basis of a legal authorisation (e.g. if the data must be transferred to third parties, such as payment service providers, in accordance with art. 6 para. 1 letter b GDPR for the fulfilment of the contract), if you have given your consent, if a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosters, etc.). If we commission third parties to process data on the basis of a so-called “contract processing agreement”, this is done on the basis of art. 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using the services of third parties or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or transfer data to a third country if the special requirements of art. 44 ff. GDPR. In other words, processing is carried out, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognised special contractual obligations (so-called “standard contractual clauses”).
Rights Of Data Subjects
You have the right to request confirmation as to whether or not data in question is being processed and to obtain information about this data and to receive further information and a copy of the data in accordance with art. 15 GDPR. You have accordingly. art. 16 GDPR, you have the right to request the completion of data concerning you or the correction of incorrect data concerning you. Under art. 17 GDPR, you have the right to demand that data concerning you be deleted immediately, or alternatively, under art. 18 GDPR, to demand that the processing of the data is restricted. You have the right to request that the data concerning you which you have made available to us be received in accordance with art. 20 GDPR and to demand that it is passed on to other responsible parties. You also have the right to lodge a complaint with the competent supervisory authority in accordance with art. 77 GDPR.
Right Of Withdrawal
You have the right to revoke consents granted in accordance with art. 7 para. 3 GDPR with effect for the future.
Right Of Objection
You can object to the future processing of data concerning you at any time in accordance with art. 21 GDPR. In particular, you may object to processing for the purposes of direct advertising.
Cookies And Right Of Objection For Direct Advertising
Deletion Of Data
When contacting us (e.g. via contact form, e-mail, telephone or social media), the user’s details are processed for the purpose of handling the contact request and its processing in accordance with art. 6 para. 1 lit. b) GDPR. The user’s details may be stored in a customer relationship management system (“CRM system”) or comparable enquiry organisation. We delete the enquiries if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.
With the following notes we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described. Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. Furthermore, our newsletters contain information about our products and accompanying information (e.g. safety instructions), offers, promotions and our company. Double-Opt-In and logging: The registration for our newsletter takes place in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged. Registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name for personal contact in the newsletter. The dispatch of the newsletter and the performance measurement associated with it are based on the consent of the recipients in accordance with art. 6 par. 1 lit. a, Art. 7 GDPR in conjunction with § 107 par. 2 Telecommunications Act or, if consent is not required, on our legitimate interests in direct marketing in accordance with art. 6 par. 1 lt. GDPR in conjunction with § 107 (2) and (3) Telecommunications Act. The registration procedure is recorded on the basis of our legitimate interests in accordance with art. 6 para. 1 lit. f GDPR. We are interested in the use of a user-friendly and secure newsletter system that serves our business interests as well as meeting the expectations of the users and also allows us to prove consent. Cancellation/Revocation: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.
Hosting And E-mail Dispatch
The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services which we use for the purpose of operating this online offer. For this purpose, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer in accordance with art. 6 para. 1 lit. f GDPR in conjunction with art. 28 GDPR (conclusion of contract processing agreement).
Collection Of Access Data And Log Files
We, or our hosting provider, on the basis of our legitimate interests as defined in art. 6 para. 1 lit. f. GDPR data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited site), IP address and the requesting provider. For security reasons (e.g. to clarify misuse or fraud), log file information is stored for a maximum of 7 days and then deleted. Data whose further storage is required for evidential purposes is excluded from deletion until final clarification of the respective incident.
Integration Of Third-party Services And Content
Within our online offer, we set the following priorities on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 para. 1 lit. f. GDPR), we use content or service offers from third parties in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of such content are aware of the IP address of the users, as without the IP address they would not be able to send the content to their browsers. The IP address is therefore required to display this content. We make every effort to use only such content whose respective providers use the IP address only to deliver the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. “Pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain technical information on the browser and operating system, referring web pages, visiting time and other details on the use of our online offer, as well as being linked to such information from other sources.
We integrate the fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We integrate the maps of the “Google Maps” service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices). The data may be processed in the USA.